By: Robbin Block, SCORE Mentor & Creative Marketing Strategist at Blockbeta Marketing
“Proving” your business model to investors relies on being able to back up your assumptions about your market. Data about how people search or discover products brings you one step closer to making your case. Now imagine if you could get that information easily, quickly and at no cost — and create good looking charts and graphs to use in business plans, presentations and on social media.
Going straight to a search engine for market research is like looking for a needle in a haystack. Imagine you’re creating a new line of products for pets, a highly competitive industry. A search for “pet products” yielded 3.5 billion results (yes, that’s a “b”).
Google makes it so much easier with a range of tools designed to mine their own mega-pile of information to understand what people are doing online. What better way for you to learn about your potential customers, than to go right to the place so many people start their buyer journey?
Three Market Research Resources in One
PEWInternet is one of my go-to’s for robust and free market research for learning about online behavior, with a section devoted to “Internet and Technology.” Combined with Google’s Consumer Barometer, you’ll get an even clearer picture about how people use the Internet to discover and purchase products and services.
Consumer Barometer includes Trended Data, Audience Stories, Curated Insights and Graph Builder — saving the best for last.
Trended Data
Trended Data compares Internet usage over time.
Let’s say you were wondering how many in your target audience used their smartphone to access the Internet, filtering by country and demographics. Here’s the result of a search for US aged 25-34 vs. US aged 45-54:
While there are differences as of 2017, it becomes pretty clear that everything is pointing in a mobile direction with smartphone and Internet usage becoming ubiquitous across age groups very soon, if it hasn’t already. This is useful, whether you’re creating a mobile app or wondering how important mobile access is to your marketing strategy.
Audience Stories
With Audience Stories, Google segments Internet usage, exploring audience clusters like Brand Advocates, Digital Moms and Millennials.
For example, Google tells us the “how-to” video category is trending strongly. “1 in 10 internet users watch DIY or How-to videos in a typical session.” They go on to explain that, “23% of online videos are viewed in order to learn something new.” This means that educating customers and demonstrating your expertise can help you gain exposure, ultimately being a way to drive more traffic to your website.
When you’re wondering about a good length for your video, Google provides the answer, “How-to Video Viewers are also open to longer videos (5-10 minutes). As many as 75% of How-to Video users watched online videos longer than 5 minutes in the prior week, compared to just 60% among other users.”
Of course Google is in a great position to know what works and what doesn’t, since they own YouTube.
Curated Insights
With Curated Insights, Google displays its own research in charts and graphs, going into depth about shopper buying and media behavior. It can be parsed by country, but there’s demographic data presented as well. Here are some particularly interesting insights:
Graph Builder
The tools we’ve looked at give you Google’s point of view, but with Graph Builder, you can create your own graphs and charts based on their data. There’s a simple 6-step walk through to show you how to use it, which starts with selecting questions like these:
- The Online and Multiscreen World —“How do people watch TV?”
- The Smart Shopper —“How did people first hear about the product/offer they bought?”
- The Smart Viewer — “What motivated people to watch their most recent online video session?”
Once you figure out which questions are most relevant to your research, you can drill down further by:
- Country
- Demographic
- Internet Usage
- Device Usage
- Product Purchased
- Most Recent Video Context
From there, you can investigate by a particular product category. You’d want to, because not every business is the same, and you’ll want data specific to your industry. Granted, the categories are pretty general, but selecting something even close can provide direction.
Unfortunately, it’s not particularly useful for my “pet products” example, since there’s no category for it — weird, not to offer information about such a huge industry. Oh well, even Google isn’t perfect. Stay tuned — their tools are always changing.
Another drawback is that product filters vary by the question being answered. It would be nice if you could choose your product category first, then apply the questions to it.
Moving on, let’s say you wanted to know if you should spend time using social media to promote hair care products to US consumers. Go to: Smart Shopper>Research Behavior>Online Information Sources, and then use the “product filter” link to select hair care under “most recent product purchased.”
Now, let’s say you’re thinking of offering a discount to encourage people to make a purchase. Here’s a relative comparison of how a discount influences a purchase by category. Go to: Smart Shopper>Research Behavior>Motivation for Purchase. Filter by product, as described previously. Then, you’ll need to hide all the other motivations to create this graph.
Unfortunately, there’s no information about services or B2B “business to business.” However, the tool allows you can compare filtered segments in one chart by selecting more than one at a time.
Now Put Your Information to Good Use
This is just a taste of what you can do with Graph Builder. Once you’ve created the charts you want, you can export as a CSV or png, or share, by selecting the 3 vertical dots in the upper right corner of the graphic. That sharing option may be especially useful for creating a post to a social network.
No matter what product or service you plan to offer, the marketing of that product should be based on a good understanding of the industry and consumer behavior — and the Internet is a good place to start if you know where to look. These free market research tools are a good start, providing valuable insights you may not be able to find elsewhere. Plus, they can help you create and share some compelling graphics, whether that’s for a business plan, presentation or social media marketing.
Visit our website to learn more market research shortcuts.
Robbin’s unique perspective and extensive experience has been put to good use solving her client’s stickiest marketing problems.
how to get diflucan otc diflucan buy online
propecia where to buy australia
can you buy vermox over the counter
top erection pills treatments for ed
stromectol tablet 3 mg
orlistat buy online
seroquel lawsuit seroquel discount how to taper off seroquel 100mg what is seroquel classified as
where to buy arimidex in australia
https://cipro.best/# buy cipro online canada
clonidine 0.3 mg for sale
benicar prescription
order strattera online
zoloft 25 mg price
Amazing post thank you for sharing Executive Assistant Placement
where to buy antabuse in uk
trazodone 12 5 mg
bactrim brand name
ivermectin malaria
how much is propecia prescription
cipro for sale ciprofloxacin 500 mg tablet price
143 metformin
doxycycline price australia
best pill for ed natural remedies for ed
magic jackpot
rubyfortune
play slots online for real money
silagra 100 price in india
how much is generic viagra in canada
strattera 80 mg capsule
sildenafil https://sildenafiluis.com
buying albuterol in mexico
albenza drug
can i buy cialis over the counter uk
bactrim 500 mg tablet
https://cipro.best/# ciprofloxacin 500mg buy online
lasix side effects in elderly furosemide 40 mg tablet price
albenza mexico
silagra 100 mg sale
https://cipro.best/# cipro ciprofloxacin
buy prednisone prednisone 54 20 mg prednisone for 5 days how to taper prednisone 20mg
orlistat similares dosis xenical ceny pastillas xenical para que sirve where to buy orlistat
where can i get propecia
inderal tablets uk
flomax cost
buy acyclovir online uk
tadalafil mexico price
diflucan 150 mg tablet diflucan capsule 50 mg
buy generic propecia online cheap
cipro ciprofloxacin buy ciprofloxacin over the counter
ondansetron 8mg us – valacyclovir generic buy valtrex 1000mg sale
diclofenac 500mg
https://dostromectolit.com/ ivermectin side effects
sildalis 120 mg
where can you buy motilium
neurontin coupon neurontin 100 mg cost
where to buy clomid online
https://erectionpills.best/# new ed treatments
order levaquin
sildenafil cost comparison
inderal 10 mg tablet
cheep levitra for sale
5mg propecia canadian pharmacy cheapest way to get propecia where do i get propecia
tadalafil 20mg cheap – purchase tamsulosin tamsulosin 0.2mg over the counter
prescription medication neurontin
viagra capsule viagra dosage for 70 year old how to use viagra for best results what does womens viagra do
bactrim medication
benicar canadian pharmacy
budesonide discount
where can i buy bactrim
allopurinol 1000mg
retin a cream online pharmacy uk
purchase cipro buy cipro cheap
online propecia uk
purchase generic propecia
buy levitra 20 mg online
https://cipro.best/# buy generic ciprofloxacin
zofran 4mg price
cheap silagra uk
dipyridamole generic
prescription drugs online without doctor canadian online drugs
generic for metformin
buy nolvadex usa
feldene cream
trazodone cost uk
levofloxacin oral – order levofloxacin 500mg for sale tadalafil 20mg uk
orlistat over the counter
suhagra canada
avodart online uk
clomid capsules
cheap amoxicillin
avodart india
strattera for sale
diflucan tablets price diflucan over the counter singapore
clonidine 10 mg
cephalexin 1000 mg cost
buy clomid online fast shipping
https://diflucan.icu/# where can i get diflucan online
price of vermox south africa
best drug for ed best non prescription ed pills
https://diflucan.icu/# buy cheap diflucan online
ivermectin for humans ivermectino ivermectin for sale uk
tamoxifen 10
where to buy orlistat 120mg
where can i get xenical
levitra vs viagra prix viagra avec ordonnance viagra pas cher sans ordonnance aliment qui remplace viagra
gabapentin 300 drug neurontin 200 mg
zovirax capsule
cialis generic 10 mg
generic sildenafil http://sildenafiluis.com/ sildenafil tablets 100 mg
xenical prices
price of nolvadex
vermox price nz
gabapentin 600 mg purchase neurontin online
fluconazole without script
amoxicillin 400mg cost
video slots free
free slot games for fun
free online casino
avodart price in india
cheap propecia generic
levitra 10 mg canadian
dipyridamole brand name uk
https://erectionpills.best/# compare ed drugs
brand cozaar 25mg – buy promethazine 25mg online cheap purchase phenergan sale
gabapentin 800
gabapentin 1200
cipro 250mg
glucophage compare
albuterol aerosol
retino 05 cream
cheap viagra with prescription
clomid 25 mg daily
zoloft medication for sale on line
suhagra 100mg online india
https://diflucan.icu/# where can i buy diflucan over the counter
diflucan pill canada candida diflucan
prednisolone cheap
ed drug prices best male ed pills
xenical 120 mg orlistat
kamagra 100 online pharmacy kamagra kamagra generique vendu en france kamagra ordonnance ou pas
clonidine 2
purchase clopidogrel online – order generic methotrexate 5mg reglan uk
buy metformin 500 mg uk
buy generic cialis is cialis generic time for viagra to work when does cialis come off patent in australia
metformin 500 price metformin 3000 mg
ventolin drug
vermox otc uk
diflucan men
https://buylasix.icu/# lasix dosage
https://buytadalafil.men/# buy tadalafil online australia
ventolin price uk
order propecia online europe
generic modafinil online
best price metformin 1 000mg buy metformin without prescription cheap
order albendazole
can i buy clomid over the counter singapore
cost of generic augmentin 875 mg
neurontin otc
lisinopril 10
lasix furosemide lasix furosemide
order flexeril online – order toradol 10mg cheap inderal 20mg
accutane 2018
where can i buy antabuse tablets
cialis anxiety viagra cialis australia cialis last longer in bed kamagra tablets how to use
clomid challenge test buy clomid uk is clomiphene the same as clomid how to take clomid to get pregnant
buy metformin online pharmacy
generic lipitor cost
antabuse prescription uk
tamoxifen pills price
azithromycin price
motilium no prescription
buy albuterol without a prescription
isotretinoin for sale online – accutane generic tetracycline over the counter
tretinoin prescription cream
celebrex 20
inhaler albuterol albuterol 90mg side effects of ventolin hfa what drug company makes ventolin
baclofen 20 mg tablet price
celebrex coupon
diflucan 2 pills
https://prednisoneforsale.store/# prednisone 40 mg
acyclovir 800
ventolin tabs
amoxicillin buy no prescription where to buy amoxicillin 500mg without prescription
buy propecia cheap
hydroxychloroquine 200mg tablets plaquenil 200 mg coupon hydroxychloroquine buy online
buy phenergan online
ampicillin amoxicillin
phenergan cream uk
pfizer viagra uk cialis 5mg where to buy viagra no prescription what is the best time to take cialis
acyclovir cream us without prescription
acyclovir 400 mg tablet price
tetracycline generic brand name
prednisone medicine prednisone 20 tablet
dipyridamole eye drops
where can you buy doxycycline online doxycycline without rx
phenergan price uk
cipro cost pharmacy
diflucan pills
albuterol price 5mg
ampicillin 500mg price in india
ventolin 90
https://zithromaxforsale.shop/# zithromax z-pak price without insurance
buy provigil 100mg – buy provigil without prescription rhinocort order
zithromax for sale us order zithromax without prescription
doxy 100
feldene capsules 20 mg
order sertraline
lipitor canada
buy propecia from canada
lioresal medication
amoxicillin capsules 500 mg india
clomid prescription cost uk where can i get clomid pills in south africa
malegra dxt online
benicar 20mg prices
clomid 400mg where can i buy clomid over the counter
best propecia
drug levaquin
buy amoxicillin online cheap amoxicillin 500 mg purchase without prescription
bactrim medication
motilium cost australia
https://zithromaxforsale.shop/# where can i get zithromax over the counter
tamoxifen canada over the counter
allopurinol 100mg tablets
order clomid online canada
prices bactrim
tizanidine generic price
ciprofloxacin order online
4000 mg trazodone
buy sildenafil 150mg generic – female viagra sildenafil liquid cialis
can you buy feldene gel
provigil 2017
silagra 50 mg price in india
how much is amoxicillin 30 capsules
can you buy bactrim over the counter
https://sildenafilmg.com/ best place to buy generic viagra online
bactrim online no prescrition
generic tadacip
buying clomid uk
allopurinol australia
gsk ventolin coupon albuterol price in usa long term effects of albuterol how much does albuterol sulfate cost
viagra australia buy
trazodone 159 mg
buy cialis generic uk
girl takes viagra generic viagra in usa cost of viagra in australia what to do when cialis stops working
order retin a from canada
cost of generic plaquenil buy plaquenil canada buy plaquenil over the counter
buy viagra discover card
buy cenforce – rosuvastatin price order motilium 10mg online cheap
buy clomid online cheap uk
bupropion online india
viagra for men tablets http://bluethshop.com buy viagra uk over counter
singulair 4mg price
tamoxifen price canada
accutane drug buy
order amoxicillin online canada
propecia singapore price
buy metformin online no prescription
best generic bupropion
tadalafil 20 mg
furosemide 12.5 mg
biaxin for tooth infection
viagra tablet buy online
female viagra pills
atarax cost
estrace 2mg price
propecia price in india
buy propecia online
tadalafil 5 mg
generic sildenafil from india
how to cialis
buy viagra online south africa
brand cialis online pharmacy
tadalafil 1mg
liquid kamagra kamagra chewable tablets kamagra 100mg oral jelly side effects where does kamagra come from
amoxicillin 1000 mg tablet
low cost cialis
buy sildalis
cialis 5 mg discount coupon
average cost of cialis
metoprolol and diltiazem cartia er cost of diltiazem 240 mg how do i adjust maximum heart rate during exercise while taking diltiazem?
can you buy metformin over the counter in canada
benicar pharmacy
discount generic viagra india
cost of atenolol 50 mg uk
albenza online
cheap glucophage
retin a gel buy online india
where can i buy generic valtrex
sildalis without prescription
clonidine 02
benicar canada
how much is albuterol prasco albuterol hfa inhaler cost
glucophage 850 mg cost
order plaquenil online
order modafinil from india
ampicillin 500mg
vardenafil professional
lyrica price comparison
zestril 20
disulfiram 250 mg 1mg
citalopram brand name in india
where can i buy elimite cream over the counter
bactrim pill costs
buy bactrim online uk
lexapro 20 mg coupon
silagra tablets
budesonide medicine
antabuse no prescription
can you buy robaxin over the counter in canada
where to get atarax
can you buy bactrim over the counter
generic for indocin
where to buy voltaren gel in us
indocin cream
baclofen where to buy
indocin 75 mg
amoxicillin 500mg capsule price
tadalafil 20mg uk – buy cialis 10mg pill order sildenafil 150mg
avodart
finasteride cost in india
cephalexin brand
lisinopril generic brand
tadacip 10 mg
suhagra online purchase
over the counter allopurinol in mexico
where can i get priligy
ventolin manufacturer albuterol cost canada can i take albuterol while pregnant . how does a short acting beta agonist (ventolin) help during an asthma attack
where to buy diflucan
diltiazem drug interaction order diltiazem 180mg sale diltiazem 24hr er 240 mg how long does diltiazem er stay in your system
prinivil 25 mg
voltaren pills 100mg
atarax cost india
erythromycin capsules
buy suhagra online
augmentin 875 mg 125 mg
clonidine bipolar disorder
phenergan australia over the counter
sildenafil citrate tablets 100mg male viagra tablet
sildalis
tadacip price
female viagra usa
hydroxychloroquine sulfate oval pill
plaquenil 100
colchicine 1mg
diflucan 50mg
prozac canadian pharmacy
pictures of generic viagra pills buy generic viagra cialis levitra order viagra without rx
generic levitra cheap
order synthroid – order desloratadine generic hydroxychloroquine 200mg without prescription
buy disulfiram
atarax tablets uk
erythromycin 500 mg brand name
price colchicine 0.6 mg
atenolol
lisinopril 500 mg
prazosin for anxiety
buy avodart online
cost for celebrex
buy flucanozole
albendazole drug
can i buy albuterol in mexico
robaxin 750 pill
10 mg levitra cost
online levitra purchase
lyrica 225 mg cost
ampicillin cap 500mg
medicine allopurinol tablets
clonidine brand
vermox 500mg
elimite price online
diflucan price australia
quineprox 0.4
bactrim prices
baclofen comparison price
albendazole 200 mg coupon
price of ampicillin
how much is generic strattera
diflucan 100 mg tab
erythromycin oin op antibiotic erythromycin
avodart mexico
generic prozac online
tadalafil softgel capsule 20mg
metformin where to buy in uk
lyrica 400 mg
albendazole otc
generic indocin
cephalexin 500mg tablets
buy diflucan online
amoxicillin cream
erectafil 20 online
amoxicillin 500 mg capsule cost
cafergot tablets
terramycin 200
antabuse price us
how to get valtrex without a prescription
buy erectafil 20
albuterol inhaler price without insurance albuterol hfa
order albuterol without prescription – online casino games priligy 60mg generic
where can i buy vermox
prinivil 20 mg
prozac 100mg price
clonidine 0.1mg for sleep
fildena 200
daily diclofenac
finasteride online
buy antabuse online usa
seroquel price discount
diflucan tablet
inderal 5mg tablet
levitra price – vardenafil 20mg us buy generic clomid 100mg
atarax tablet price in india
anafranil 5mg
where can i buy albenza tablets
indocin 50 mg
toradol for sale canada
buy atarax tablets
suhagra tablet 50 mg
price of keflex
i6hwd
lmbzg
5oj0
cipro rx 500mg
buy strattera online pharmacy
fluoxetine tablets india
buy fluconazole no rx
disulfiram 500 mg tab
indocin purchase
how to apply erythromycin ophthalmic ointment
cozaar medication
cymbalta 60 mg capsule
brand lisinopril 5mg – omeprazole 20mg cost generic atenolol 50mg
anafranil pills for sale
diclofenac gel generic
100mg strattera
how to get propecia nz
cipro 10
prozac capsule 20mg
indocin 50 mg tablets
albenza for parasites
anafranil 25mg tablets
antabuse for sale online
metformin 500mg usa – buy metformin 500mg online amlodipine price
lexapro 101
albuterol purchase
zithromax purchase canada
zoloft tabs
buy xenical online australia
cephalexin 219
buy viagra online us pharmacy
propranolol 40 mg brand name
where to get amoxicillin online without prescription
plaquenil price – baricitinib 2mg drug purchase baricitinib generic
5s4j2
be8sf
mbi6
erythromycin dosage https://erythromycin1m.com/#
buy ivermectin nz
cialis best online
clonidine blood pressure parameters
erectafil 5 mg
canada augmentin
tadalafil online no rx
amoxicillin usa
buy generic valtrex
amoxicillin 3g
purchase lasix pills – ivermectin for human ivermectin 12 mg tablets for humans
buy bactrim pills
sildalis tablets
how to buy generic levitra online
stromectol 15 mg
tadacip cipla
suhagra 50 tablet price
buy tadalafil europe
xwn22
o7cog
l5u4
buy albendazole 400 mg
stromectol where to buy
ventolin over the counter usa
buy diflucan 150 mg online
tadalafil tablets for female hindi
buy viagra online in india
viagra 100mg tablet price
generic cialis 60 mg india
oral prednisolone 5mg – prednisolone 10mg price cheap sildenafil 100mg
sildenafil 100mg price canadian pharmacy
where to buy cialis
purchase cialis for daily use
buy cialis online australia paypal
cheap cialis 20mg pills
generic viagra australia online
canadianpharmacymeds com
what is erythromycin used to treat uses for erythromycin ophthalmic ointment
order metformin online without prescription
can i buy propranolol over the counter
discount pharmacy mexico
desyrel tablet 100 mg
zoloft drug
effexor canada
where can i buy diflucan over the counter
amoxicillin price uk
diflucan 150 capsule
amoxil cost – amoxil canada sildenafil cost
best india pharmacy
diflucan online pharmacy
indianpharmacy com
synthroid 188
ivermectin 50ml
zanaflex capsules 4mg
amoxicillin buy online australia
stromectol usa
diflucan one
phenergan medication
buspar 30 mg daily
levitra 20mg
clopidogrel prescription
furosemide 40mg tabs
medrol 32 mg
phenergan
buy clonidine
generic deltasone – generic prednisone 20mg order accutane 20mg generic
buy levitra online uk
pharmacy india amoxil no prescription
buy furosemide tablets online uk
erythromycin eye ointment dosage erythromycin gastroparesis
cialis mail order us – tadalafil for sale order provigil pills
furosemide purchase
doxycycline brand – buy cialis 5mg pills tadalafil max dose
erythromycin ointment eye https://erythromycin1m.com/#
buy amoxil 250mg sale – purchase vardenafil generic purchase vardenafil for sale
buy provigil 200mg without prescription buy modafinil 200mg without prescription
order provigil 100mg online modafinil sale modafinil 100mg drug
modafinil 200mg canada buy modafinil 200mg
buy ampicillin 500mg generic – buy acillin sale tadalafil 5mg cost
provigil 100mg drug purchase provigil pill
buy modafinil 100mg pills
side effects of erythromycin https://erythromycinn.com/#
buy modafinil without prescription
buy ceftin 500mg pill – cheap cefuroxime 250mg tadalafil 40mg over the counter
buy generic modafinil 200mg order modafinil 200mg for sale order modafinil for sale
order modafinil 100mg online cheap provigil 100mg uk
provigil 200mg over the counter modafinil 100mg drug
provigil 200mg ca
budesonide drug – cialis 5mg over the counter disulfiram medication
modafinil canada modafinil 200mg usa order provigil 100mg without prescription
provigil online modafinil us
order generic provigil order modafinil 200mg for sale order provigil online
buy fildena 100mg online cheap – buy sildenafil 100mg online stromectol pill price
cephalexin without prescription – cleocin 300mg pill erythromycin oral
bactrim 960mg cheap – cheap viagra pills order viagra
order augmentin 625mg generic – oral augmentin tadalafil 5mg without prescription
order prednisolone 20mg – prednisolone 10mg sale order cialis sale
rx pharmacy online viagra – sildenafil without prescription buy sildenafil generic