Seminar Schedule

BizFair 2021 is now over!  The agenda is below and the video for each session can be accessed by clicking on the session title.

  Welcome & Keynote
Session Title & Video Link Tutta Bella - A Story of Resilience and Thriving
Speaker Joe Fugere (Tutta Bella)
Summary Hear Joe Fugere talk about what Tutta Bella faced early in the pandemic, how they stayed resilient, pivoted and went on to thrive.
Track --> New Business Digital Marketing Services Employees and More Special Sessions Diversity & Inclusion
Session Title & Video Link Create a Quick Business Plan with the Lean Canvas Keys to Creating a Business Boosting Website Pricing & Packaging Your Services to Sell Bookkeeping Tips and Tricks for Small Businesses Principios Básicos Para el Lanzamiento (Simple Steps for Starting Your Business)
Speaker Rebecca West (SCORE Greater Seattle) Jim Rosemary (New Tech Web) Susan Perreault (WWBC - Business Impact NW) Rachel Barnett (Gentle Frog) Victor Vera (SCORE Spokane)
Summary In this hands-on workshop you will draft your very own Quick Business Plan using the Lean Canvas. Alongside other entrepreneurs you'll answer 9 key questions that make up the big picture of your business and start learning how to describe the value of your product or service as seen through your customer's eyes. Uncover the secrets that are guaranteed to make your website a powerful business-building tool. Deciding what to charge for services is a balancing act. With Value-Based Pricing, service fees are based on your competitive advantage and brand (perceived value). The main goal is to better align fees/pricing with the value delivered. In this session, we will discuss how to price and package services to move the discussion away from price to the outcome. This workshop was developed with non-accountants in mind. It will help demystify bookkeeping for small business owners, boost their confidence, and they will leave with tips that they can use no matter which software they're using to manage their bookkeeping. Conozca una serie de fundamentos generales que todo emprendedor debe tener en cuenta y los pasos básicos para comenzar su negocio.
Session Title & Video Link Choosing the Best Entity for your Business Slay the Social Media Dragon  Promoting Your Service  Grow Your Business in WA Top Questions for the WA State Agencies Fundamentos del Plan de Negocios (The Basics of the Business Plan)
Speaker Guy Towle (SCORE Greater Seattle) Robbin Block (Blockbeta Marketing) Jim Rosemary (New Tech Web) Susan Nielsen (WA Department of Commerce), Denine Lathrop (WA Department of Revenue), Cindy Autochovich (WA Department of Revenue), Rafael Colon (Employment Security Department), Scott Hitchcock (WA Office of Regulatory Innovation & Assistance), Andrew Bryan (WA Department of Labor and Industries), Tanya Dassow (WA Department Of Revenue) Tanya Dassow (Department of Revenue - Business Licensing Service), Quinn Dickason (Department of Revenue - Taxes), Patrick Reed (Secretary of State), Andrew Bryan (Department of Labor and Industries), Shannon Angell (Liquor and Cannabis Board), Denice Craig (Employment Security Department) Ursula Sanson (SCORE Spokane)
Summary Understand the different business entities, their advantages/disadvantages and how to select the right one for you. Marketing these days involves conquering the many-headed beast of social media. Win the battle with strategic and practical ways to use various social media sites effectively. Learn about low-budget tools and resources to save time and improve results. Learn the best ways to promote your services, use referrals for success and create the optimal marketing materials for selling your services. This session is for established businesses that are actively seeking opportunities to grow their business from beyond its current model – new markets, new products, new locations, new staffing, and new financing. Its focus is on government-supported opportunities and assistance, and regulatory impacts of growth to factor in your planning.  The session includes brief presentations from several state agency small business liaisons with dedicated time for questions and answers. In this session, each WA department provides an overview of its resources and the answers to the top questions asked of the department. Conozca los tipos de Planes de Negocio que le ayudaran a tener una visión clara de su empresa, la cual deberá ser compartida con su equipo y seguramente solicitada por los inversionistas para conseguir financiamiento.
- 10 Pasos para iniciar su negocio
- El Plan de negocios ágil
- El Plan de negocios tradicional
Session Title & Video Link Register, License, Go What Washington Employers Need to Know
Speaker Patrick Reed (Washington Secretary of State), Tanya Dassow (Washington Department Of Revenue) Celia Nightingale (Washington Department of Labor And Industries)
Summary Understand the steps you need to take to register and license your business in the state of Washington with the Secretary of State and Department of Revenue’s Business Licensing Service.

Whether you’re a big or small employer, you have many responsibilities and requirements.  From equal opportunity, wages, overtime, breaks, safety & health, workers’ compensation and unemployment insurance, to paid leaves, non-compete agreements, recordkeeping, and more. There’s a lot to know, and what you don’t know can hurt you and potentially put your workers at risk!  This session gives a quick view of what you need to know and do, and where to get more information and assistance.
Session Title & Video Link Meet Comcast Business and the Comcast RISE Program Get Your Local Business on Google Search and Maps (Grow With Google) OneRedmond and One Eastside - Connecting Commerce to Community
Speaker Comcast Business Israel Serna One Redmond & One Eastside
Summary Small businesses have been dealing with the ongoing impact of the pandemic, social unrest, and environmental events.  Ones owned by people of color have been some of the hardest hit.  Per the National Bureau of Economic Research, between February and April 2020, number of Black-owned businesses declined by 41%, Latinx-owned businesses declined by 32%, and Asian-owned businesses dropped by 25%, versus just 21% for the general population. Comcast RISE was created to invest in the success of these critical businesses by providing valuable and practical support.  Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish. We’ll show you how to:
・Create or claim your Business Profile on Google
・Manage your business info across Google Search and Maps
・Use Google My Business to connect with potential customers
We are Redmond, WA’s Chamber of Commerce, the Economic Development Enterprise for the Eastside, and Community Foundation all-in-one!
Session Title & Video Link Federal Taxes and the Small Business Owner Selling Your Services Planning Employee Benefits for Small Businesses What you need to know when filing with the Secretary of State. Panel (Spanish):  ENFRENTANDO Y PROGRESANDO  EN TIEMPOS DE PANDEMIA (Confronting And Progressing In Times Of Pandemic)
Speaker Joe Heinrich (SCORE Greater Seattle) Frank Marcus (Montreux Training) Jodi Hensley, Pro Benefits of WA Patrick Reed (Washington Secretary Of State) Silvia Reed (Mount Vernon Chamber of Commerce), Viry Delgado (COA Mexican Eatery), Jesse Lopez (Infinity Painting & Renovations)
Summary You’ve started a new small business, or you’ve been in business for some time. Great! Yet you feel you may not be reporting and paying all your federal taxes properly. Look no further! Here’s a workshop that provides you the essential information about federal taxes you need to know for your business, plus how to report them and pay them! Learn what is involved in selling your services.  Sales materials, preparing for and setting up the conversations, handling objections and closing, upselling and cross selling. Employee benefit strategies that go beyond addressing the legal requirements to help attract and retain quality employees, help build culture and fit your budget. In this session we will discuss the basic duties of the office, what types documents are recorded in the office, and a tutorial of how to use the Corporations and Charities Filing System (CCFS). Silvia Reed (Mount Vernon Chamber of Commerce) talks to businesses in the Latino community of Skagit Valley who have weathered the Covid downturn and are now doing well.
Session Title & Video Link Funding your Business Power of videos and images for effectively marketing your business Turnaround, Survival and Exit Strategies in a Time of Business Recovery Washington State Business Taxes Marketing Research Resources at the Public Library Achieving the Benefits and Full Power of Diversity & Inclusion to Help Your Small Business Succeed and Expand
Speaker Janie Sacco (Small Business Administration) John Robertson, Topside ProMedia Steven Burke, Small Business Development Center (SBDC) Quinn Dickason (Washington Department of Revenue) Jay Lyman (Seattle Public Library) Traci Harrell (President - It’s All Bigger Than Me Consulting; International Best-Selling Author; President - National Black MBA Association, Seattle Chapter; Mentor and D&I Lead - SCORE Greater Seattle)
Summary Attend this session to learn about the various options available for funding, their advantages/disadvantages and how to determine the best option for your business The importance of high quality pictures and videos, how to be effective in taking/acquiring them and how to use them for the digital marketing of your small business on websites, social media, YouTube and other video platforms to sell to and support your customers. We will cover turnaround, survival and exit strategies that small businesses can consider during times of business recovery.  Learn about Washington’s business and occupation (B&O) tax and when and how to collect and pay retail sales tax – straight from the source. Whatever stage your business is at, having good data is important. Information is key to success, but can be expensive or time-consuming if you don’t know where to look. Find out how to easily navigate various databases available through your local library to help you make informed decisions in your business planning, marketing, site location and market analysis. Also, gain valuable information and insights to better understand local economic conditions, customers, and more. Participants, at all levels, will learn the benefits and power of Diversity & Inclusion, with a focus on best practices to achieve improved business performance.  Leaders will gain new skills, perspectives, and decision making through proven research, case studies and practical experience.  Benefits will include:  helping your organization to recruit, inspire staff, build trust, enhance community engagement, increase effectiveness, produce higher-quality work and greater team satisfaction – all to strengthen and grow your business.
Session Title & Video Link Small Business Drilldown - Startup to Now and Beyond (Nuflours Gluten-Free Bakery) Digital Marketing - Bringing it all together Services and Contracts: A Discussion Taking a Mindful approach to Small Business Growth Go Global: Intro to Services & Funding for Exporting Roundtable:  How to Get Real Results & Make Your Business More Successful with a Learning Culture of Inclusion
Speaker Phebe Rossi (Nuflours Gluten-Free Bakery), Ken Gunn (Greater Seattle SCORE) Patty Ross, Golden State Marketing Larry Weinberg (SCORE Greater Seattle), Tom Lether  (Lether Law Group) Paul O'Beirne, ORCA HR Solutions Washington Export Outreach Team Traci Harrell (President - It’s All Bigger Than Me Consulting; International Best-Selling Author; President - National Black MBA Association - Seattle Chapter; Mentor and D&I Lead - SCORE Greater Seattle), Lennox Scott (President and Chairman of the Board - John L Scott Real Estate; Diversity & Inclusion Champion and Change Agent), Kay Hirai (Kay Hirai, Founder of Studio 904 Salon; Mentor - SCORE Greater Seattle; Author, Entrepreneurial Trainer and Community Leader)
Summary Come learn about Nuflours Gluten-Free Bakery from Phebe and Ken...the why, the history and the journey.  A journey of discovery, the critical building blocks that were put in place, development of the team and lessons learned along the way.  Now that Phebe has a successful business, what does the future hold for Nuflours and Phebe? This session is used to connect all the Digital Marketing sessions together in a case study, narrative sort of way to help make sense of why, what and how of digital marketing. Discussion about contracts in relation to services...how to think about them, challenges and things to look out for. Adding employees and or investing in the business is one of the critical decisions all business owners face to grow.  Being mindful in your approach to growth is key to success.  Learn how to balance aspects of growth using a simple 3 step process. You’ve established a successful business and are doing well in the U.S., now what? Join the Washington Export Outreach Team for an intro to the multitude of government and non-profit services and funding opportunities available to help your business grow into new markets. You’ll also hear real life success stories of other Washington state businesses who grew their businesses internationally. Learn how your small business can be more successful with a Learning Culture of Inclusion.  Participants will explore Best Practices and hear proven practical experience from Experts.  Key learnings will provide the foundation for effectiveness for you (and your business) to accomplish immediate wins and long-term benefits by embracing Diversity & Inclusion.