Producing Useful Content Must Be Part of Your Marketing Strategy

By: Debbie Page, 

I hear it time and time again from small business owners, “Who am I to create content? I don’t have anything new to say. People are overwhelmed with information mine won’t cut through the noise.”

And here are my replies:

  • YOU have a unique perspective on your industry and it’s among the reasons people hire you and buy from you.
  • YOU have a LOT to say about your industry and why your clients get exceptional results when working with you. 
  • YOUR message will cut through the noise when it comes from a place of education, information and service. 

When you focus part of your marketing endeavors on quality, useful content you are helping your SEO in big and little ways. Focus on what your customers and clients want to know and tell the story in your own unique way. It’s ok if it doesn’t land with everyone. Your marketing isn’t supposed to, it’s only supposed to land with your ideal clients. 

Not sure where to start? Keep a log for the next week on the questions your current and prospective clients ask and note how you respond to them. This is the beginning of a content plan that you can turn into audio, video and written content that can be repurposed over multiple platforms from your website and blog to social media channels. 

Not only will this help you from an SEO perspective, it will build a library of resource information you can share with clients, colleagues and prospects adding value and deepening relationships.  

What will you do today to begin incorporating content as a key part of your marketing strategy?

Five Inspiring Facts about Female Entrepreneurship

By: Susan Perreault, Business Impact Northwest

For many women, small business ownership is the gateway to financial stability for themselves and their family. However, prior to 1988, a woman could not get a business loan on her own! In the 31 years since the passing of the Women’s Business Ownership Act (HR 5050), the United States’ landmark federal legislation which allowed women to take out business loans without a male relative as a co-signer, women have made great strides in the field of entrepreneurship and as business owners. This is affirmed by the impact of women-owned businesses (WOB) on the economy. Based on current data on business ownership in the United States, women business owners are closing the achievement gap with their male counterparts with the number of WOB growing at a rate five times the national average from 2007 to 2016. Women-owned businesses currently make up 39% of U.S. 28 million small businesses (Source: SCORE’s Spring 2018 “The Megaphone of Main Street”). There are an estimated 11.6 million WOB generating $1.7 trillion+ in revenues and employing almost 9 million people as of 2017(Source: The State of Women-Owned Businesses, 2017, Commissioned by American Express).

Inspiring Facts about Female Entrepreneurship:

  1. Women-owned businesses (WOB) have grown 114% versus the overall national growth rate of 44% for all businesses over the past two decades (1997-2017). (Source: The State of Women-Owned Businesses, 2017, Commissioned by American Express)
  2. Women owned approximately 20% of all employer businesses nationwide in 2015. (Source: U.S. Census Bureau’s 2016 Annual Survey of Entrepreneurs)
  3. Women-owned employer businesses increased to 1.12 million in 2016 (approximately 2.8% increase from 2015). (Source: U.S. Census Bureau’s 2016 Annual Survey of Entrepreneurs)
  4. Women of color business owners accounted for 46% of all WOB and 25.9% of W-O employer firms. (Source: The State of Women-Owned Businesses, 2017, Commissioned by American Express).
  5. Women’s early-stage entrepreneurship has increased by increased by 15.4% from the 2016 rate and 29.1% from the 2007 rate. (Source: Kauffman Indicators of Entrepreneurship: Early-Stage Entrepreneurship in the United States, 2017)

As we celebrate the achievements of women businesses owners, let’s take a moment to acknowledge the trailblazing female entrepreneurs, business owners and advocates who contributed to the passing of the Women’s Business Ownership Act.

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