Market Research for Business Success

Whatever stage your business is at, it’s vital to stay ahead of the competition. Information is key to success, but can be expensive or time-consuming if you don’t know where to look. Join Supervising Librarian, Jay Lyman with The Seattle Public Library and ​Adult Services Librarian Maureen Ricks Wildish with Pierce County Library System, who will share some advanced research strategies to help you save money and time. You’ll discover databases that you can use for free, that will help with planning, marketing, site location and market analysis.

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Jay Lyman, Supervising Librarian
Seattle Public Library

Jay Lyman is a Supervising Librarian in the CEED (Community Engagement and Economic Development) group with The Seattle Public Library. Jay leads the SPL’s Library to Business program which helps people find and discover the information, skills, and connections they need to succeed in business.  Jay and team empower entrepreneurs and nonprofits at every stage with skill building workshops, access to market data, and connections to other community experts that help in many different ways. He has organized a number of programs which help small businesses use technology to market and deliver services and products to their customers.

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Maureen Ricks Wildish, Adult Services Librarian
University Place Pierce County Library

Maureen Ricks Wildish is an Adult Services Librarian at the University Place Pierce County Library. She supports local small businesses by offering individual reference appointments, organizing programs and workshops, and providing training on the library’s many resources. She enjoys working with entrepreneurs to help start or grow their businesses. In her free time, you can find Maureen reading, crafting, and caring for her three goats.

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